International Buy Links

At the Novelists Inc conference, I attended several wonderful workshops taught by Joanna Penn. In one of them, she talked about English-language markets outside of the US, and means of making it simple for non-US readers to buy books. Part of that facilitation comes from distribution, and part of it comes from website links. Many of the portals redirect you based upon the location of your ISP (server), but Amazon does not. Amazon has twelve regional stores, each of which has specific links for products like books. I used to have four or five Amazon links (US, UK, AU, CA and DE) but I thought those links cluttered my website pages. Joanna pointed out, rightly so, that it should be easy for non-US readers to click and buy a book at their portal of choice. Since I’m in Canada, it was particularly embarrassing to realize that I wasn’t supporting this on my sites.

And so, there has been a change. 🙂 I’ve been adding some more links to the website, specifically to make it easier for those of you (us!) who live outside the US. In most cases, my books were already available at those portals, but I didn’t have a direct link to them on my websites. That’s all changed.

When you look at any of my book pages now, you’ll see a group of links like this list on the page for Addicted to Love:

buy links for Addicted to Love by Deborah Cooke
What’s new is that the Amazon link is now defined clearly as a link to Amazon.com. It always went to the US store, but now the link says so.

You’ll also see that there’s a new link called Books2Read Universal Link. This is a pretty cool service offered by Draft2Digital, one of the aggregators I use to distribute my books. If you click on this link for Addicted to Love, for example, it’ll take you a page that looks like this:

Addicted to Love, book #2 of the Flatiron Five series of contemporary romances by Deborah Cooke, at Books2Read

You can see that there are more buy links here than on my page and that they’re outside the US, but that’s not all. First, if you choose the Amazon Kindle link, you will be taken to the product page for Addicted to Love in your Amazon store based on the location of your server. Yes! It will redirect! If you live outside the US, this could be any of the twelve Amazon stores. You won’t have to fish around to change the link for Canada or Australia anymore: this interface will take you to the right store right away.

Secondly, if you create an account with Books2Read, it will remember what portal you prefer. So, the first time you click a portal on the page above, you’ll see this screen:

If you leave the box checked at the bottom, then every time you click a universal link, you’ll go straight to the product page on your portal of choice. That means that if you click on the Books2Read Universal link for In the Midnight Hour, right here on my website, after you’ve followed the link for Addicted to Love to Amazon.ca, then you will redirected immediately to the Amazon.ca page for that book. You won’t see that first page with all the little icons again. You can, of course, change your preference in your Books2Read account at any time.

How cool is that? I think this is really, really sexy. The other side of this is affiliate codes. Most authors use affiliate codes from the portals, which pay a teeny tiny bonus for sending a customer to their respective store. Amazon, of course, has specific affiliate codes for each individual regional store. (The other portals with affiliate codes use a single code for the entire planet.) This service through Books2Read also supports all of my various Amazon affiliate codes, so each time you use these links, you’re adding a teeny tiny bonus for me. It is literally pennies, but pennies add up.

The final bonus of this is that I get an author page at Books2Read (actually, I get two!) where you can browse my books by series. My Deborah Cooke author page is right here.

The Cooke books are done, and the Delacroix books, though I still have to sort out my dragons and angels at Books2Read. There also are some rogue titles on my book pages that aren’t appearing in their respective series (tsk tsk) but the good peeps at D2D will help me sort this out. It looks good already.

I’ve also signed up for another aggregator to offer my books in more territories and portals beyond the big choices, and will tell you about that soon. 🙂

What Do You DO All Day?

On Thursdays, we’re talking about publishing and writing here on the blog. Two weeks ago, we talked about Tracking Your Word Count as part of an ongoing discussion about tracking your progress and speed in creating new content. Knowing how quickly you write helps you to plan your publication schedule, because you know when books will be done.

The obvious goal once you know your daily word count is improving it: it seems a particularly fitting topic for today, the first day of National Novel Writing Month (NaNoWriMo).

btw, if you participate in NaNo, you can find me here.

Two weeks ago, I showed you how I tracked my monthly word count. My counts for each month this summer were lower than I’d like, though, so I had a closer look at my data. I tend to write 3,000 words in a writing session at my desk. My tracking results show that clearly. So, I can divide out one month’s word count and see that I’m only having one of those writing sessions about thirteen times a month. Since I’m in my office six days a week (at least) that means the publishing and production part of my job is eating a lot more time than I’d realized. I should be doing at least twenty sessions a month – 5 days a week for 4 weeks – which would net me 60,000 words a month. This isn’t wildly implausible – my word count for May was consistent with the other months but was only for two weeks. I worked every day for those two weeks, which was a push, but I could easily write five days a week.

Why don’t I? What else am I doing? I’m in my office, working. Are there any patterns that differentiate the days I don’t write from the days I do? Once I know what those distractions are, I should be able to manage them better.

The easiest way to discover what leads you astray  is to keep track of your day in a spreadsheet, then look for patterns. You could just scribble it down on a list as you change tasks, but a spreadsheet will help you find patterns in timing. Block it off in half hour intervals from the time you get up until the time you go to bed. When you do write, add a word count of what you accomplished in that block.

This is similar to keeping a list of exactly what you eat before starting a diet, to look for habits (like that mid-afternoon chocolate bar) that you could do without.

Just like that chocolate bar, you’ll probably notice quite quickly that there are some habits that affect your writing output. (One might start with “Face” and end with “Book”.) I find it very easy to get sucked into social media or the myriad little jobs of publishing—I might think it will “only take a minute” to update an item in my metadata, or respond to an email, or book an ad, but in reality, that task sends me off on a tangent that leads away from writing. It’s usually just the first breadcrumb in a line I follow, steadily moving away from writing my book. It might be hours before I work my way back to my work-in-progress again and I certainly will have lost my train of thought.

Most of the tasks that distract me from writing are legitimate ones that need to happen: the trick for me is managing when I do them. If I write first, then I don’t mind following those tangents. Managing my time means opening my email for the first time in the late morning (or even later). It means not checking social media until my word count is done. It means leaving the endless tasks and updates of publishing until the afternoon or evening. New content is what keeps my little publishing machine profitable, so I need to write first.

It’s easier said than done.

I find that making lists in the morning helps. If I make a note that something needs to be done, then I’m less likely to just do it, assuming it will be quick – and risking that I’ll fall down a rabbit hole for a couple of hours as one quick task leads (Inevitably) to another. It also helps if I write down the scenes I intend to add to my book in the morning. Then I can tick them off when they’ve been written, and also know the next one to write. I also need to manage my reading, although this makes sense when I think about it: if I read books about the nuts and bolts of publishing, I end up with a list of things to do that aren’t writing. The natural course is to do those things right away, so I only read those books after my daily word count is written.

If you write your best at night or in the afternoon, you’ll have a different daily rhythm than mine. The point is to figure out what works best for you in terms of getting words on the page, then make that your daily routine. On the flip side, you’ll also figure out the best time for doing a lot of other jobs so that you don’t waste your most creative periods on grunt work.

This brings us neatly to knowing what comes next in the book. Another thing that leads me away from my writing in addition to distraction is not knowing what to write. There’s nothing worse than having a block of time all scheduled, then staring at a blank screen (or sheet of paper). We’ll talk next week about avoiding writers’ block.

Until then, happy writing!

Tracking Word Count

I’ll be doing my Thursday posts about writing and publishing again, although they’ll be less about changes at the portals now and more about resources and strategies for indie authors. They’ll now be tagged Author Resources instead of Wild West Thursday. We’re in the midst of a fabulous time for writers, filled with both opportunity and challenge. I find it exciting, but sometimes overwhelming, too. So, on Thursdays, we’ll talk a bit more about that.

There’s a new tab on the menu bar called Author Resources. I’ve added two tutorials there, as of now: one explains how to create an Excel spreadsheet for tracking book sales by month, year, etc., and the other explains how to create an Excel spreadsheet to track the results of a shorter promotion. Of course, there are other ways to track both of these items: I’m just sharing my method (mostly because writers in my local group asked me to do so.) You need Excel or another spreadsheet program to set up either or both, and a little bit of time.

Of course, there are more things to track, and one of them is daily word count. How long does it take you to write a book? This is a particularly important piece of information to have when planning a publication schedule. I’m in the middle of planning the next few years of work, since I’m finishing up a lot of series.

Earlier this year, I recognized that my idea of how quickly I write was formed when I was writing for traditional publishers, which meant I didn’t have all the extra jobs of being my own publisher, too. These days, I can spend an entire week updating files or metadata or websites – especially when republishing a backlist series – and not write one word of new content. That happened with the republication of the eight Dragonfire novels and the three Dragon Diaries books. Even on a daily basis, there are publishing crises to solve and jobs to get done, all tasks that distract from the business of creating new stories.

It was clear that I needed to recalibrate my expectations. How fast do I write, in this new situation?

The easiest way to do this is to – surprise! – keep track of daily word count in a spreadsheet, then total the word count of the month. Since there will be variations over time – as I attend conferences or have other obligations outside my office – it’s best to track over a number of months, then average out the results to get a more accurate picture of what’s happening.

I started to keep track in the middle of May, and am pretty tough about counting only net word gain. If I chuck 4K words and write 5K, my count for the day is only 1K.

My results look like this:
May – 37,000 (a half-month)
June – 33,000
July – 43,000
August – 40,000
September – 37,000

That gives me an average word count per month of 38,000 words, and I’ll use that as a working number, even though May was only a half-month. I used to write closer 50,000 words a month – plus I spent a lot less time in my office – so that’s a big difference.

There are two things that shake out of having this number. Let’s talk about the first one today.

1. Now, that I have a number and it looks pretty consistent, I can use it to plan my production and publishing schedule for the year(s) ahead. 38K words a month is about 450K words per year. That’s five 90K novels or nine 50K novels – or eighteen 25K novellas. You get the idea. I can look at my book plan and decide how many titles I can realistically write per year.

I also can balance out my content. I know, for example, that you all prefer my longer books. I know this because they sell better and have better reviews. And the truth is that I’d rather write a short story of 5K to 10K or a book at 90K to 100K, and not mess with the lengths in between. This market is skewed to more frequent publication, so there’s a balance to be struck. If I write five 90K novels and nothing else, will I lose visibility (especially if they’re divided between author brands)? How can I do a fast-release launch of a new series with this productivity level? I’ll have to stockpile books until I have a few completed. Hmm. Can I balance long and short stories in the same fictional world?

Should I write in fewer fictional worlds? This is the inevitable question, but I like writing all the things. I think it keeps me fresh creatively to move between sub-genres, so you can see that there are other considerations as well as raw word count. Planning a publication schedule is not for the faint of heart, but when you know how quickly you write, it’s a lot easier to make a plan you can keep.

The other obvious thing to talk about is how to improve current productivity. I’m going to save that for a separate post, since this one is pretty long already. Next week, I’m going to tell you about an exciting book I’ve just read, so we’ll talk about improving word count in two weeks. Happy writing!

Novelists Inc 2018

©Deborah A. CookeLast week, I attended the Novelists’ Inc conference, which is held each year. This year (as in many recent years) it was in St. Pete’s Beach, Florida. This conference brings together a lot of incredible people and is a terrific gathering of ideas and energy—plus it’s at the beach.

These beachy pix are from recent years. This year, I didn’t take more because they would have been similar, but also there was a red tide. This is an algae bloom which is detrimental to fish near the beach and I believe it had begun after hurricane Florence. At this particular point on the beach, there weren’t so many dead fish—they do clean them up every day—but a lot of dead crabs. While it was intriguing to see how many kinds of crabs there are in the gulf, it was sad to see them when they were dead. There were also a lot fewer birds, probably because the death of the fish meant there was less (or nothing) for them to eat. I love seeing the pelicans and they were a bit scarce. I didn’t see any dolphins this year either, but that might have been timing – in previous years, I saw them in the afternoon or early evening. I walked first thing in the morning, and the smell from the red tide wasn’t too bad. Mr. Math suggested that the algae needs the sunshine and warmth of the day to bloom, which would explain why people had troubles later in the day with eye and throat irritations.

©Deborah A. CookeAnd then there was the conference itself. As always, NINC brings together an amazing group of workshop presenters, but this year it was particularly hard to choose between sessions. There were four tracks and it seemed that I wanted to attend two workshops in every time slot. I learned a tremendous amount and made a huge To Do list (this is typical). Highlights for me included David Gaughran‘s workshops – because no matter how often I go to his workshops, I always learn more. (Plus he has a wonderful Irish accent 🙂 that would be easy to listen to forever). He taught about BookBub ads and more about Amazon’s algorithms. Joanna Penn taught two fantastic workshops, one about content-based marketing and the other highlighting global English-language markets for books and strategies for reaching them. I learned a lot in Mark Dawson‘s session on strategies for AMS ads. A surprise hit for me was Dr. Jennifer Barnes and her workshops about the psychology of fiction and of titles. Representatives were also in attendance from almost all of the portals, and all of them had interesting information to share. It’s a fantastic conference to discover new opportunities and strategies.

Jewels of Historical Romance at the Novelists Inc conference September 2018The truly fabulous thing about this conference, though, was that this was the first time I attended as one of the Jewels of Historical Romance. This fantastic group of historical romance writers invited me to join them last spring, and I was thrilled to do so. Although I knew most of them from online, I hadn’t met many of them in person – and there was going to be a big confab of Jewels at this conference, so I went. Here are nine of us at the gazebo in the hotel courtyard. From the back left, that’s me (not smiling. LOL) then Erica Ridley, Lucinda Brant (who came from Australia), and Cheryl Bolen. In the front from the left, Lauren Royal, Darcy Burke, Tanya Anne Crosby, Glynnis Campbell and Cynthia Wright. Brenda Hiatt was also at the conf, but isn’t in this picture. Kimberly Cates and Jill Barnett were the only two Jewels not in attendance this year – there are plans for all of us to make this conf in 2020. Meeting these women in person and having the chance to not only get to know them better but to plan some joint promotion for the future was certainly the highlight of the conference for me.

And then there was karaoke night… This is the second year that Draft2Digital has hosted this event, and it wrapped up the conference this year. It was such a success that I suspect they’re going to need to do it every year.

I suspect I need to go to NINC every year, too.

Home with Lists

The exciting thing about attending a conference like Novelists’ Ink is that I always end up with so many action items. Novelists’ Ink is also unusual among the conferences I attend because it’s only for published authors, most of whom write genre fiction. (A high percentage of members write either romance or mystery.) So, there are no reader events like booksignings during the conference (although Jodi Vaughn and I made an exception and met with some readers for lunch on Saturday. It was such fun – Jodi is lovely and it turned out that her fans were also some of mine!) So, NINC is about the business of publishing. In this still-changing market, there are not only new options available, but better ways evolving to get things done. I always end up making lists on the flight home. You’ll notice some changes happening as a result of what I’ve learned this past week, although a number of them will happen behind the scenes.

You’ll notice some changes happening as a result of what I’ve learned this past week, although a number of them will happen behind the scenes. For example, I need to review my notes from Erica Ridley’s wonderful session on newsletters, and decide what to improve first with my monthly newsletter. (There are LOTS of things to be improved there!)

Wyvern's Mate, book #1 in the Dragons of Incendium series of paranormal romances by Deborah CookeI’ll also be changing the numbering of the Dragons of Incendium series. Amazon doesn’t allow incremental numbers on series pages and I’ve been stubborn about changing my idea of the book numbers to fit theirs. 🙂 In talking to other authors, though, it’s clear that there are tangible benefits to having all of the books on the same product page. I’ll make them the same at all portals once they’re reformatted. The short stories will be given whole numbers in this arrangement, so the book order will become:

  1. Wyvern’s Mate
  2. Nero’s Dream
  3. Wyvern’s Prince
  4. Arista’s Legacy
  5. Wyvern’s Warrior
  6. Kraw’s Secret
  7. Wyvern’s Outlaw

Love Potion #9, a paranormal romance and romantic comedy by Claire DelacroixI’m going to commission new covers for my time travel romances, and probably move Love Potion #9 over to the Deborah Cooke side of things. It is a contemporary paranormal romance, after all. I do love the cover image, but it doesn’t communicate the subgenre clearly enough to do its job well – if you love this cover and want a print copy, grab it soon!

There are dozens of other tweaks and changes to be made. I attending workshops with tips on productivity and on strategies for publishing. I learned about conferences that I haven’t attended before and revisited the idea of attending some others again. I’ll let you know when any of these items impact what you see on your end of the publishing biz.

The second exciting result of going to conference is meeting new authors. I always meet some authors I haven’t met before and learn a bit about them during the conference, then come home with a huge shopping list so I can become acquainted with their books. No matter how avidly I read, there are always new voices and new fictional worlds to be discovered – that I’ve sat with the author in a workshop or had lunch with him or her is icing on the proverbial cake. I’ve already added a dozen books to my reader and am looking forward to digging in. When I find some I particularly love, I’ll share them with you here.

The third and maybe the biggest benefit is creative. Walking the beach is certainly a contributing factor, plus I went offline for the week. I came home from NINC recharged, with my imagination full of new stories. I did a lot of plotting, which surprised me but that’s all good. I also have more ideas to connect my existing stories with each other. I have started to do this (as some of you have seen in A Duke By Any Other Name) but the possibilities multipled for me when I gave them the opportunity.

Whisper Kiss, #5 in the Dragonfire series of paranormal romances by Deborah CookeIn the Midnight Hour, book #3 of the Flatiron Five series of contemporary romances by Deborah CookeFor example, I need a tattoo artist based in New York for the Flatiron Five series and realized that Rox’s tattoo shop, Imagination Ink, which we encountered first in Whisper Kiss, is in NYC. Rox has a partner and friend named Chynna (as well as one named Neo). I decided that Chynna would be perfect. She’ll turn up at F5 in Damon’s book, In the Midnight Hour and become a continuing character in that series. Flatiron Five doesn’t have any paranormal elements, but Chynna isn’t paranormal. Even Rox isn’t paranormal herself—she’s just partners with Niall, a dragon shifter. This kind of cross-pollination between series is particularly fun—I went back and read what I’ve said so far about Chynna and got excited about the possibilities. I remembered writing a scene with Chynna that didn’t make it into the final book and had to hunt it down. I posted it as an out-take right here so you can meet Chynna. (She doesn’t actually appear in Whisper Kiss.)

There are wonderful plans in the works already, and I’ll share them with you as soon as I can!

Since we’re talking about conferences and reader events, tell me whether you attend any reader events. If you don’t go to reader conferences or events, is there a reason why? (Some readers like to save their money for books, which is good, too.) If you do go, where are the events located? Do you attend for workshops or signings or both? What’s your favorite part?