ACX for Canadian Authors

Today’s the day so many Canadian indie authors have been waiting for! ACX is now open to authors in US, UK, Canada and Ireland. 🙂

ACX (Audiobook Creation Exchange) is a portal that helps indie authors create audiobooks of their work and distribute them. There are many many (many!) voice samples there from narrators all over the world, and you can request auditions – that’s when narrators read a sample of your book, so you can hear their interpretation of it. You can contract for the audiobook through ACX and once the book is done, distribute it to Amazon, Audible and iBooks.

ACX has a blog post today about this new opportunity for Canadian and Irish indies: you can find it right here.

The Bride Quest

As I told you recently in Exciting News, the rights to my original Bride Quest trilogy have reverted to me. The trilogy includes The Princess, The Damsel and The Heiress. This means that I’m in the midst of creating new editions of these books for publication, which means that they need new covers.

The Princess, book #1 of the Bride Quest trilogy of medieval romances by Claire Delacroix  The Damsel, book #2 of the Bride Quest trilogy of medieval romances by Claire Delacroix  The Heiress, book #3 of the Bride Quest trilogy of Scottish medieval romances by Claire Delacroix

I decided this was an excellent opportunity to update the covers of the second Bride Quest as well—The Countess, The Beauty and The Temptress—so that the whole series has similar graphical branding.

The Countess, book #1 in the Bride Quest II trilogy of Scottish medieval romances, by Claire Delacroix  The Beauty, book #2 of the Bride Quest II trilogy of Scottish medieval romances and a NYT bestselling title, by Claire Delacroix  The Temptress, book #3 of the Bride Quest II trilogy of Scottish medieval romances, by Claire Delacroix

As of today, the house has removed their digital editions from sale, so it’s time to move forward!

My plan is to relaunch the first Bride Quest in August. I’m in the midst of removing the digital editions of the second Bride Quest trilogy from sale, so that I can relaunch the whole series with shiny new covers and updated interiors.

The new covers will be revealed in my May newsletter.

So, if you’re looking for these titles, don’t think your eyes are deceiving you. They’ll be back!

 

Pre-orders, Placeholders and Final Book Files

I’ve decided to make some changes in how I work, which will be mostly invisible to you. The one thing you’re going to notice is a little gap in new books being released. What’s happening is that I’m switching the order around.

Here’s why.

To date, I’ve listed books for pre-order (and shown you the covers) when they were still being finished. The idea is that when you finish book #1, you might like to order book #2, so I’ve made those links available for you. Even though I leave what seems to be enough time, plus a buffer, schedules have been getting tighter and tighter over the past year. The reason for this is pretty simple. The vendors I use are very good, which means they’re getting busier. They have more clients and tighter schedules. Everything works as long as everyone keeps to deadline—not just me, but ALL of each vendor’s clients. If someone gets sick, or there’s an unexpected development in their personal life, the domino effect kicks in. When vendors are less busy, they can move things around, but I’ve noticed in this past year that it’s become much harder for everyone to be flexible.

In a way, indie publishing is becoming like traditional publishing: when one deadline is missed in the production schedule, the domino effect might mean that the book’s publication date has to be moved. Each step in the production process is scheduled for a certain date, and the book can’t just move a week down the schedule because there’s another book scheduled for that time.

The Crusader's Vow by Claire Delacroix, book #4 in the Champions of Saint Euphemia series of medieval romances.Another thing that’s been happening this year is that portals have been delivering the wrong file to readers. How can this be? At some portals, a pre-order can only be made available with a book file. Of course, if the book isn’t done, the correct book file isn’t available. The best solution is at iBooks, which doesn’t require a placeholder file at all. There’s no chance of confusion there. (This is called an asset-less pre-order.) At other portals, it’s common to use a placeholder file—for example, the placeholder file for The Crusader’s Vow at Kobo is a single page, which says that if you receive this file instead of the book, you should contact Kobo customer service. I like this solution, as there’s no chance of confusion, but it doesn’t work elsewhere. At Amazon, for example, the page count displayed on the product page is derived from the book file—if I upload a single page like the one at Kobo, the book will be listed as having one page and I will receive many emails complaining that a single page book shouldn’t be priced so high. (I know, because I’ve done this before!) The book will also automatically appear in a lot of quick read categories based on the size of that file, which would be wrong. So, the placeholder file for The Crusader’s Vow at Amazon is the final file of The Crusader’s Kiss. I had expected the two books to be about the same length (but actually Vow is longer). The benefit of this strategy is that it will be immediately obvious to a reader if the wrong file is delivered to them. Since B&N requires a book file and has been delivering the wrong file a lot this year, there has been no pre-order or placeholder file for The Crusader’s Vow there. The book will be listed for pre-order only when the final file can be uploaded.

There’s a deadline, of course, for providing the final file at each portal. Once the final file is uploaded (and uploaded on time) the portal should deliver it to the customer on the on-sale date. What’s been happening this year is that the placeholder file is being delivered instead. As you can imagine, this creates a huge mess. (If this happens to you, btw, please contact customer service at the portal in question. Please do not leave one-star reviews for the book or send hate mail to the author. Neither of these actions will get you the right book file. Of course, it’s frustrating, but only the portal can deliver the book you’ve paid them to receive.)

I’ve been thinking for a while that the best strategy is to only ever upload one book file.

Something Wicked This Way Comes, a Regency romance novella by Claire Delacroix and #1 of the Brides of North BarrowsTo give it a try, this year I set up a pre-order for a book that was already done. Something Wicked This Way Comes was written last summer and published in the Spellbound anthology last fall. I have the right to publish it on its own in March, so in December, I put it up for pre-order. I had the final book file, commissioned a cover, had it formatted and put it up for pre-order with the final book file. This has been a wonderful experience. Not only does the book have a nice volume of pre-orders because it’s been available longer as a pre-order, but its publication has been completely stress-free. I’ve even forgotten about it a couple of times, then remembered that I should make some memes. I want all of my book publications to be this easy!

Addicted to Love, a contemporary romance by Deborah CookeSo, my strategy going forward is going to be listing the book for sale only after it’s done, when the final file can be uploaded.

There’s one last asset-less pre-order out there—it’s for Kyle’s book, Addicted to Love, and is only at Kobo and iBooks. I’m going to write that book next and get it all loaded up early. When you see the Amazon pre-order, you’ll know Kyle’s book is done!

It will look to you as if I’m not writing much for a bit, but things will be busy behind the scenes. Once we make the transition, the publication schedule will look as busy as ever and ALL pre-orders will be for completed books.

I’m looking forward to it.

New Series Mailing Lists

I’ve been creating some new automated sequences in my mailing list.

Addicted to Love, a contemporary romance by Deborah CookeDon’t worry if you don’t know what that means. Two months ago, I didn’t know either. This is a pretty cool thing. An automated sequence is a series of emails that are set up to be delivered in order, and are triggered by some action. My first automations were added in November and are “onboarding” sequences. These two automations welcome new subscribers to my newsletter with a series of four emails. The emails talk about my books and series, tell where to find me on social media, etc. An onboarding sequence familiarizes new subscribers to bring them onboard. It’s an “automation” because once it’s set up, it just rolls. It doesn’t matter when someone subscribes to the list, their email is added to the onboarding sequence whenever they do subscribe. Twenty-four hours later, they’ll get the first email. The second, third and fourth are delivered at seven day intervals, then those new subscribers are added to my main newsletter list. There are two different sequences which are slightly different based upon what link the new subscriber uses to sign up for the list.

How cool is that?

Wyvern's Warrior, #3 in the Dragons of Incendium series of paranormal romances by Deborah CookeWell, it gets even better. Once I had my feet wet, so to speak, I decided to add some sequences for people who shop in my online store, to follow up on their purchases. I’ve been trying to figure out how to make this work for a while – the store has the ability to follow up, but allows a single follow-up for all purchases and products. I wanted the follow-up to be specific to whatever the customer downloaded. If, for example, you download the sample of Wyvern’s Warrior, it makes sense that you’ll be most interested in the full book of Wyvern’s Warrior. The Selz people helped me to figure out a way to do that, by using a new integration with a service called Zapier.

Now, I can set a specific sequence to trigger on any product. Ha! I’ve grouped the products into series and created new mailing lists for each series of books. The idea here is that you might not want to read all my news every month to learn what you want to know. You might not even want to read all my paranormal romance news. You might just want to know when the next Dragons of Incendium story is available—either for you to download a sample or for you to buy.

The Crusader's Bride, a medieval romance by Claire DelacroixAnd here’s the super-cool bit—you might even be interested in getting it on sale. One of the wonderful things I can do in my online store is create a discount and offer it to specific people. The discount is targeted, rather than being available to everyone who shops at Amazon, for example. On these series lists, subscribers are being offered discounts on the books in the series, either in digital or in print editions. It stands to reason that the subscribers on the list might be interested, since the only way to get on one of the lists is to download a sample from that series or buy one of the books in my online store.

If you’ve downloaded samples for Flatiron Five or the Dragons of Incendium series, you’ve probably received at least the beginning of one of these automated sequences already. I’ll be adding more series lists in the new year – next will be the Champions of St. Euphemia.

If you want to be added to the series newsletter lists, all you need to do is download a free sample of one of the included books. You can find all the book samples in my online store right here.

If you have any troubles with the sequence, suggestions for improvement or comments about it, please let me know!

My New Planner

As I’ve mentioned to you before, I took it as a challenge earlier this year to find better ways to  manage my time. By last spring, it seemed as if I was working all the time and that my work was running my life, instead of the other way around. Part of this is certainly due to my decision to indie-publish my work. There are a lot more tasks that are my responsibility, since I’m both author and publisher. Not only have I had to learn how to do them or find subcontractors to do them, but I’ve had to fit them (or their delegation and management) into my schedule. A couple of weeks ago, I completely forgot one of them. Fortunately, the portal in question sent me a reminder and everything was done on time, but it was a good warning that I need to be even MORE organized.

I belong to several writers’ groups and in one such group, there’s been a lot of discussion about planners and organizing tools. Many of these aids are printed books or sheets, and while I like the tactile experience of organizing on paper, I wanted a more fluid tool. I also want to be able to easily move a missed task from one day to the next. I was officially on the hunt for a digital planning solution. That way, when something goes wrong or unexpected obstacles appear, I’ll be able to re-adjust the schedule more readily.

The first thing I did was start a spreadsheet of what had to be done, and when. I listed all my upcoming projects, from those that are already scheduled and available for pre-order to those I’m dreaming about. I listed the projected length of the finished project (long book of 100K words, short book of 75k words, long novella 50K, novella 25K, short story 10K). I then set up a formula in the next column to calculate the number of working days it would require to complete this project. I took a low estimate of my daily word count to allow a little bit of wiggle room. Presto- each project had a precise number of days required to write it to completion.

Mr. Math pointed out to me that Excel has a multi-page calendar template. How wonderful! I created a calendar for 2016 and one for 2017. You choose the year, and it automatically populates the calendar so that the right date is on the right day of the week. Here’s what the page for January looks like, after I changed the template colour. (The other months are on separate tabs.)

Calendar Template from ExcelThis looked like a good solution.

Before I filled in the jobs for this year and next, I made some basic rules:
– no more working on Sundays
– I’ll work only every second Saturday
– there are other days like family birthdays and holidays that I won’t work
– I’ll take one day to clear my mind between writing projects
– each day that I write, I’ll write in the morning and do other tasks in the afternoon
– I’ll aim to have two tasks per day, a writing goal for the morning and an admin or publishing task for the afternoon.

Next, I marked out my travel days for next year. Even though I always have good intentions of working on airplanes or in hotels, I never do it. I blocked off the dates for the conferences I’ll be attending, added a travel day on each end and an organization day right after I get home. If there are booksignings associated with those events, I added a note to order books 60 days before the event, and another to post a pre-order form 150 days in advance.

Then I began to fill the calendar. The first tasks I had to fill in were the projects that were already listed for pre-order which aren’t done yet. I had to count back from the publication date to ensure that there’d be enough time for editing and formatting. I had to make some choices in November to fit them in, but nothing too drastic.

For new projects, I scheduled the writing first. Because I’ve worked with my editor for a while, I have a good idea of how long it will take her to turn a project around and send it back to me. I also know how many days I’ll need to do the edits and revisions. I counted out from these dates to establish publication dates. When I added in the second project, I had to skip the days when I’d be writing and editing the first project. I wiggled things around a bit to ensure that the publication schedule for each series was reasonable. I have some backlist titles to republish. Checking the files and packaging the books again will take some time (but not as much as writing a new book). I thought about release strategies and added those books to my schedule. I also intend to commission new covers for some books, which means that there are some admin tasks associated with updating them. I looked for gaps in my schedule and strategically placed those rebranding projects.

Then I put the production dates in. There are a lot of guidelines and hard dates. For example, the final file for any book has to be delivered to Amazon 10 days before the book goes on sale. A pre-order can only be set up at Amazon 90 days before the publication date. Kobo and Apple allow for pre-orders to be longer, so I marked them on my schedule for 180 days before publication. That means the digital cover needs to be done 180 days before publication, which means I need to contract a cover artist or contact an existing one 210 days before publication. Many of you like the free downloadable samples of my books, and I can upload them to Apple, so they should be done when the 180 day pre-orders are loaded. I’ll need the first chapter of the book done in order to create that sample. I set up the print edition of the book after the edits are final and the digital edition has gone to formatting. Once I have the final page count, I order the print book cover from the artist, upload it and proof it. I moved back and forth through my schedule, filling in these tasks for each book.

When the writing and the production were covered, I began to think about promotion. I usually send out my newsletter on the date of a new release. I can look at each month and choose a date for my newsletter. I can also see what other items to feature in that month’s newsletter. I often put the first book in a series on sale when the third or fourth book in that series is either on sale or available for pre-order. Those sales take about 30 days advance notice to set up. I looked through the calendar and noted when I should be setting up a sale and for which title. Right now, I keep Post-it notes reminding me when to return a sale book to its regular price. I added those dates to my schedule instead.

I was walking the dog when I realized I could add even more things to my schedule! There are still a few of my books under publisher control that will be eligible for reversion requests in the next year or two. I added those dates so I don’t forget them. I could add notations for payments or for sales reports, but Mr. Math tracks a lot of that for me. He can keep it on his schedule. 🙂

I’ve been using my new planner all week, and it works well. Looking at the tasks for the day first thing in the morning gives me focus, and that seems to ensure that I get them done. I also realized the spreadsheet opens to the month I last looked at—so, if I update  the spreadsheet at the end of the day to mark what’s done and save it, tomorrow, it’ll open right where I left off. There isn’t a checklist for completed tasks, but I’m just typing DONE or moving what’s undone to the next day. It’s already proven useful for working with subcontractors—both my editor and formatter asked for estimated dates for upcoming projects and I just looked them up on my planner. Perfect!

I still have a few stray Post-It notes on my desk and some details to corral, but by the end of November, I’ll be completely reliant on the planner. I’ll also have my pre-orders up for 2017 in good time, with complete confidence that the delivery dates will be met.

How do you stay organized? Are you a planner or a listmaker?