I’ve recently been exploring automated email sequences. This means that when you do something, my newsletter service automatically does something in response.
If, for example, you subscribe to my Knights, Dragons & Heroes monthly newsletter today, you’ll receive a sequence of four emails introducing you to me and my books. They’re spaced out, so you get one a week, and each one has a featured topic. You’ll be pointed in the direction of free reads, and my various series will be explained. You’ll also learn in the sequence about the free resources available to you (like family trees) and where to find me on social media. Finally, you’ll receive special offers to buy books directly from me in my online store. I think this is pretty nifty. Once it’s set up, the sequence launches each time (and any time) someone new subscribes to my monthly newsletter. (If you haven’t done that yet, you can subscribe right here and see this sequence for yourself!)
Once this was set up (in October), I started to think about how else I could use this feature. One of the challenging things for me is staying on top of all the things I want to read. I thought it might be useful to you to hear specifically about the series you’re following, instead of looking for updates on those books in my monthly newsletter. So, I started some subsidiary lists, each one featuring a single series.
These lists are separate from my monthly mailing list. You can belong to any combination of the lists—all of them, one of them, some of them—whatever works best for you. Not only will a new message be delivered to you when there’s a new release in the series, but you’ll get discount codes for shopping in my online store and buying directly from me.
Originally, these were set up through my online store: anyone who downloaded a sample or bought a book directly from me was added to the list. Since you might want to subscribe to one of these lists without buying a book directly from me in my online store, I’m adding sign-up links. I’d suggest that you try one first, instead of subscribing to them all, just to see if you like it.
The first automated series list I set up was for the Dragons of Incendium series of paranormal romances. If you download a sample or buy any of the books from me in my online store, you’re added to this list. It’s a growing sequence, in that each time a new title in the series is released, a new message is added to the sequence. Right now, there are three messages—one about Wyvern’s Mate and Nero’s Dream, one about Wyvern’s Prince and Arista’s Legacy, and one about Wyvern’s Warrior. The next message will be added when Kraw’s Secret is available.
My second list was set up for Flatiron Five series of contemporary romances and romantic comedies. This one has only one message right now, because only the first book (Simply Irresistible) has been published. There will be another message added when Addicted to Love is available for pre-order.
These two series are in progress, so once you’ve received the messages about all the books currently available, you’ll be in a waiting mode for the next release and the next message.
What about completed series? Recently, I set up a single-message campaign, which is being delivered to anyone who downloaded or bought any of the Champions of St. Euphemia books in my online store. I wanted to make sure that no one who is already reading the series missed the upcoming publication of The Crusader’s Vow. I thought this was a pretty nifty way to remind people that the series will soon be complete.
Now, I’m planning dedicated series newsletters for series that are complete, with all titles available.
Tomorrow, I’ll tell you about the first one of those, a new newsletter for my historical romances which you can join right away.