A BookBub International Featured Deal

The Princess, book #1 of the Bride Quest trilogy of medieval romances by Claire Delacroix

Original mass market edition

The Princess, book #1 of the Bride Quest series of medieval romances by Claire DelacroixEarlier this week, I had a BookBub Featured Deal for The Princess, book #1 of my Bride Quest series of medieval romances. The book is discounted to 99 cents. The Princess was my very first book to land on the USA Today list – it was #93 in its first week on sale, way back in 1998. In those days, of course, it was a mass market edition. That’s the original cover on the right.

This was the first time I had a featured deal for international markets only, and I was curious about its effectiveness. This week’s Indie Publishing post is about my results.

My previous BBFDs have been for all markets. At BookBub, this means US, UK, CA, AU and IN. An “international-only” deal means that BB will only email the deal to readers in the UK, CA, AU and IN, not those in the US. The book doesn’t have to be discounted in the US, but I discounted it there anyway – that discount was promoted only on my website, newsletter, and social media.

There are two variables here: the relative size of each market itself, and the number of BookBub subscribers in each market. My Claire Delacroix BookBub profile shows that I have 18,780 followers.

BookBub profile for Claire DelacroixWhen I sign in, BB tells me that 15,618 of those followers are in the US. That’s 3,162 non-US followers or 16%. I know that I have a lot of audience in outside of the US market so the BB follower list isn’t reflecting that. (Click that link above or the graphic to follow me on BookBub, regardless of where you are.)

(In contrast, and just for comparison, my Deborah Cooke BookBub profile has 87,884 followers, and 55,579 are in the US – which means 32,305 (or 36%) are international followers. That’s a break that fits better with my own perception of my audience and their location.)

Since these four English language markets are much smaller than the US, the assumption is that resulting sales will be lower than for a full deal and the ad is priced accordingly. Here’s the pricing chart for BookBub ads – the prices listed are for full ads. If you scroll down to Historical Romance, the featured deal for a 99 cent book is priced at $692 US. If that ad only runs internationally and not in the US, as mine did, the price is $108. So, $584 is for the US market, which gives you an idea of comparative reach.

For $108, I decided to give the international deal a try. The deal ran on Monday, December 3.

So, what happened?

The Princess, #1 in medieval romance in the Amazon.ca store on December 4, 2018

At Amazon.ca on Tuesday morning, The Princess had a #1 bestseller ribbon for medieval romance.

The Princess, a number one bestseller at Amazon.ca in medieval romance on December 4, 2018It was also #52 paid in the Kindle store overall, which is pretty cool.

The Princess, a number one bestseller in historical romance in the Amazon.AU store on dEcember 4, 2018It also had an orange #1 bestseller ribbon for medieval romance in the Amazon Australia store.

The Princess at #1 in medieval romance in the Amazon Australia store on December 4, 2018

It was #119 paid overall in the Amazon Australia store on Tuesday, too.

In terms of raw units moved, the traffic was almost equally divided between CA, AU and UK, with slightly more units sold in the UK. There were a few in the US, too. The halo was strong in these territories: at 8AM on Tuesday, sales for the day for The Princess were already 1/3 of what they had been on the day of the feature. The Damsel, book #2 in the series, and The Heiress, book #3 in the series, began to sell at full price on the day of the ad.

At Kobo, which has a large customer base in the territories covered by the international deal, The Princess was listed as #2 in historical romance on its product page on Tuesday morning.

The Princess, #1 in historical romance at Kobo on December 4, 2018

But when I clicked through to the bestseller list, it was actually #1 🙂

The raw units at Kobo were less than at Amazon, of course, but almost half – and more than sold at Amazon.ca. This is a very good showing at Kobo for a BookBub ad and likely a result of the territories matching Kobo’s market footprint. (Although I have had some BBFDs show very strong results at Kobo this year.) Kobo customers do love their boxed sets and Kobo does display them on the series page (unlike other retailers), so the first products to move in the halo at Kobo were the two boxed sets: The Bride Quest I Boxed Set and The Bride Quest II Boxed Set.

At Apple, The Princess popped onto the First in Series Bestsellers list, but without the US market, there weren’t enough units moved to place it high on any of the charts. The halo there will only be from links in the books that were sold and probably won’t be that significant.

In terms of money, there were enough units sold of The Princess on the first day to cover the cost of the ad. And as noted above, there is a halo, both in sales of The Princess in those markets afterward where it had visibility thanks to its placement on the charts and in the linked books. (There are five more titles in the series.)

One of the interesting things was that the book’s appearance on the charts was stickier in those smaller markets: typically, in the Amazon US store, a BookBub feature makes the book spike for a day, hitting high on the charts, then it drops hard. If it remains on a list for three days, that’s cause for celebration. But in these smaller markets, probably because there are fewer units being moved, the book stayed on the list longer.

On Wednesday, The Princess was at #2 in Medieval and #215 overall in the Amazon.ca store.

The Princess at #2 in Medieval romance and #215 overall in the Amazon.ca store on December 5, 2018

Similarly, it was still #2 in medieval romance in the Australia store on Wednesday, though it had dropped to #508 overall paid in the store:

The Princess at #2 in medieval romance in the Amazon Australia store on December 5, 2018

This is a good thing. One of the benefits of running a promotion like this is the visibility that the book gets on the bestseller lists, and more visibility is better.

In conclusion, it wasn’t a failed experiment, but it wasn’t such a success that it left me dizzy with joy. I don’t think I’ll run a BookBub featured ad in the international markets in historical romance again.

By the way, the book is on sale until December 8, so you can still pick up a copy on sale.

Buy The Princess
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Heartbreakers at #1!

This week, my boxed set Heartbreakers: Three Medieval Bad Boys is on sale for just 99 cents at most portals. Yesterday, it was awarded two orange banners at Amazon: one for being #1 in Medieval Romance and one for being #1 in Scottish Romance.

Heartbreakers: Three Medieval Bad Boys by Claire Delacroix at #1 in Medieval Romance at Amazon on July 26, 2018 Heartbreakers: Three Medieval Bad Boys by Claire Delacroix at #1 in Scottish Medieval Romance at Amazon on July 26, 2018It rose up to #60 overall paid in the Amazon store last night, but I didn’t get a screen shot of that. 😦 This morning, it’s at #65 overall paid:

Heartbreakers by Claire Delacroixat #65 overall paid in the Amazon store on July 27, 2018Heartbreakers is also #1 paid in romance at Nook this morning:

Heartbreakers by Claire Delacroix at #1 in Romance at Nook on July 27, 208And #10 overall paid in the Nook store:
Heartbreakers by Claire Delacroix at #10 overall in the Nook store on July 27, 2018Over at Kobo, Heartbreakers is #1 in two categories, Historical Romance and Paranormal Romance, and #2 in Romantic Suspense.

Heartbreakers by Claire Delacroix at #1 in Historical romance and #1 in romantic suspense at Kobo on July 27, 2018It’s also Trending Now in Romance at Kobo:

Heartbreakers by Claire Delacroix, trending now in romance at Kobo on July 27, 2018And at iBooks, Heartbreakers is #10 paid overall in the store:

Heartbreakers by Claire Delacroix, #10 overall paid at iBooks on July 27, 2018And #4 paid in romance:

Heartbreakers by Claire Delacroix at #4 paid in romance at iBooks on July 27, 2018Wow! That’s quite a round-up and a wonderful way to start the day. Thanks to every one of you who bought a copy of this bundle and I hope you enjoy it. If you haven’t picked up a copy of Heartbreakers, it’s on sale through the weekend.

Buy Heartbreakers: Three Medieval Bad Boys
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Heartbreakers 99cent sale July 2018

That iBooks and BookBub Promotion

Bestselling Romance promotion at iBooks

Here’s more information about the Bestselling Romance promotion hosted by iBooks and BookBub.

The included titles are established bestsellers and are on sale this weekend. The promotion is for US, UK, Canada and Australia.

Of course, you already know that The Last Highlander is included at 99 cents. It’s also featured on the paranormal section of the landing page. 🙂

iBooks BookBub promotion The Last Highlander

The Last Highlander 99 cent sale

The Renegade’s Heart Rides the Charts!

The Renegade's Heart, book #1 of the True Love Brides Series of Scottish medieval romances, by Claire DelacroixMy medieval Scottish romance, The Renegade’s Heart, is free at major portals through the end of the month. This medieval Scottish romance is first in the True Love Brides series and is Isabella’s story.

Yesterday, BookBub featured the book and WOW! did copies go out the door. Let’s have a look at the day’s results.

On Amazon.com this morning, The Renegade’s Heart is #1 in Medieval Romance, #1 in Scottish Romance and #6 Overall Free in the Kindle store. I don’t think I’ve ever had a title get that high on the overall list.

The Renegade's Heart #5 overall on the bestseller list at Amazon.com on April 26, 2017 The Renegade's Heart #6 overall on the bestseller list at Amazon.com on April 26, 2017

It’s also #1 in Medieval Romance and #1 in Scottish Romance. I like that The Beauty Bride is also at the top of both of those lists. 🙂The Renegade's Heart #1 on the Medieval Romance bestseller list at Amazon.com on April 26, 2017 The Renegade's Heart #1 on the Scottish Romance bestseller list at Amazon.com on April 26, 2017

The book is also doing well at several other Amazon stores. At Amazon.ca, The Renegade’s Heart is #7 overall and #1 in Scottish Romance.

The Renegade's Heart at #7 free overall and #1 in Scottish Romance at Amazon.ca on April 26. 2017

At Amazon.co.uk, The Renegade’s Heart is #15 overall in the Kindle store, and #1 in Scottish Romance.The Renegade's Heart is #15 overall in the Kindle store, and #1 in Scottish Romance at Amazon.co.uk on April 26, 2017

Nook and Kobo don’t track free titles the same way, but iBooks does. The Renegade’s Heart is #5 overall free at iBooks.

The Renegade's Heart #5 overall free at iBooks on April 26, 2017And The Renegade’s Heart is #3 in the Romance section at iBooks this morning.

The Renegade's Heart, #3 in Romance at iBooks on April 26, 2017

Murdoch and Isabella’s book is still free through the end of the month, so there’s still time to get a copy.
Buy EPUB e-book from Deborah Buy MOBI e-book from Deborah Buy Signed Print Book from Deborah Buy at iBooks Buy at Amazon.com Buy at Barnes&Noble Buy at GooglePlay Buy at Kobo Buy at Amazon.ca Buy at Amazon.co.uk

The Renegade's Heart audiobook

The Renegade’s Heart is also available in an audio edition.
Buy at Audible Buy at iBooks Buy at Amazon.com

Listen to a sample on my Audio page.

The Beauty Bride on the Charts

The Beauty Bride, first book in the Jewels of Kinfairlie series of medieval Scottish romances by Claire DelacroixYesterday, I had a BookBub ad for The Beauty Bride and I’ve been pleasantly surprised by the results. This book is the first in my Jewels of Kinfairlie series and has been free for the past year. I thought it might be running out of juice as a freebie, but yesterday proved me to be very VERY wrong.

Wow. I’m amazed by how many units went out the door.

Let’s have a look at the results.

At Amazon this morning, The Beauty Bride is sitting at #8 overall free in the Kindle store, as well as #1 in Medieval Romance and #1 in Scottish Romance. I’m keeping some good company over at the ‘Zon today.

The Beauty Bride at Amazon.com on March 23, 2017 The Beauty Bride at Amazon.com on March 23, 2017 The Beauty Bride at Amazon.com on March 23, 2017

And here’s the overall free list. It’s too big for me to get it all in one screen shot!

The Beauty Bride at Amazon.com on March 23, 2017

At Amazon.co.uk, The Beauty Bride is #17 overall free, and #1 in Medieval Romance.

The Beauty Bride at Amazon.co.uk on March 23, 2017

At Amazon.ca, The Beauty Bride is #7 overall free, as well as #1 in both Medieval Romance and Scottish Romance.

The Beauty Bride at Amazon.ca on March 23, 2017

At Amazon.au, The Beauty Bride is #5 free overall and #1 in Historical Romance.

The Beauty Bride at Amazon.au on March 23, 2017 The Beauty Bride at Amazon.au on March 23, 2017

Barnes & Noble and Kobo don’t track free titles the same way that Amazon does, but iBooks does track them. The Beauty Bride is #4 free overall in the iBooks store this morning, and #1 in Historical Romance.

The Beauty Bride at iBooks March 23, 2017 And here’s the romance listing:

And here’s the romance listing:

The Beauty Bride at iBooks March 23, 2017

Thank you to everyone who picked up a copy of Rhys and Madeline’s story yesterday! If you haven’t grabbed your copy yet, The Beauty Bride is still free. Come meet the family at Kinfairlie!

Wyvern’s Mate Promotion

Wyvern's Mate, book #1 in the Dragons of Incendium series of paranormal romances by Deborah CookeOn Friday, I had a BookBub ad for Wyvern’s Mate at its 99 cent promotional price. So, on Saturday—as usual—I tabulated the first day’s results. This is the first promotion for my Dragons of Incendium series, so the results were particularly interesting to me.

At Amazon, Drakina and Troy’s book rose to #436 overall paid in the Kindle store, which is pretty cool. It was #5 on the Science Fiction Romance list, #9 on the Kindle Science Fiction Romance list, and #19 on the Werewolves and Shifters PNR list.

Wyvern's Mate at Amazon.com on Saturday January 7, 2017

Let’s look at what else was on those lists. Here’s the Science Fiction Romance list:Wyvern's Mate on the Science Fiction Romance list at Amazon.com on January 7, 2017

What’s interesting to me is that Wyvern’s Mate is the only book that isn’t enrolled in Kindle Unlimited. The other interesting thing is the difference in the books—Ivoth features dragon shifters in space, so I have something in common with that book, while Bella Forrest’s series is tagged as YA. #6 is a thriller, so this list is more of a mixed bag than I might have expected.

Here are the bestsellers in Science Fiction romance, the Kindle list. (And no, I don’t understand the difference between the two lists, but there is a difference since different books appear on this second one.) Wyvern's Mate on the Bestseller list in Kindle Science Fiction romance on January 7, 2017

Again, the majority of the books are enrolled in KU – it’s just me and Nora on our own little non-KU team, which isn’t bad company at all! Riddle’s books appear to be more action/adventure, and Nora’s book has a wolf-shifter heroine. What you can’t see here is that #10 is Outlander. Again, more of a  mixed bag than I’d expected.

My screen isn’t big enough to capture the entire list for Werewolves and Shifters, but the same pattern is shown there. It’s me and Nora and Ilona Andrews who are non-KU, and those are the only three books that aren’t in KU out of the top 20. This list looks how I expected—lots of man-chest, familiar author names in PNR and SFR, titles with “mate”, vampires, bear-shifters, wolf-shifters and dragon-shifter protagonists, just mostly KU.

Wyvern's Mate on the bestseller list for Werewolves and Shifters in PNR at Amazon.com

And away to the other portals. At B&N, Wyvern’s Mate was #67 overall in the Nook store.

Wyvern's Mate on the Nook Bestseller list at B&N on January 7, 2017

It was #19 on the Romance bestseller list:

Wyvern's Mate on the Nook Romance bestseller list on January 7, 2017

And #2 on the Paranormal Romance bestseller list. You can see that the other books making the list are ones you might expect, from authors you might expect. (Hi Eve!)
Wyvern's Mate on the Nook Paranormal romance bestseller list on January 7, 2017

Wyvern’s Mate was also #4 on the Science Fiction and Fantasy bestseller list at Nook.

Wyvern's Mate on the SFF bestseller list at Nook on January 7, 2017

Let’s visit KOBO next. Wyvern’s Mate was #4 in Paranormal romance, #5 in Science Fiction romance and #24 in Contemporary romance. (Okay, that last one surprised me.)

Wyvern's Mate at Kobo on January 7, 2017

And the individual lists look like this. Here’s the PNR bestseller list at Kobo:

Wyvern's Mate on the PNR bestseller list at Kobo on January 7, 2017

Look at all those dragon shifters!

And the SFF list:
Wyvern's Mate on the SFR bestseller list at Kobo on January 7, 2017

Hello again, Eve. 🙂

Wyvern's Mate on the top 100 bestselling romance list at Apple on January 7, 2017And away we go to Apple, for our last stop. Wyvern’s Mate was #85 on the Top 100 Bestselling Romance list at Apple, which makes me pretty happy. Contemporary romance pretty much owns that list and I don’t think there are subordinate lists specific to various sub-genres, so being on that list was pretty cool.

So, there’s my summary of first-day results. Some interesting details there, and things to think about. THANK YOU to everyone who grabbed a copy of Wyvern’s Mate during the sale. It’s still 99 cents, so you have time to pick up a copy if you haven’t done so yet.

Buy Wyvern’s Mate:
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The Crusader’s Bride is Riding High!

The Crusader's Bride, a medieval romance by Claire DelacroixYesterday, I had a BookBub ad for my medieval romance, The Crusader’s Bride. This is the first book in my Champions of St. Euphemia series, which is set during the crusades.

It’s always fun to check in the next morning and see how the book sold after the promotion launched. This time, I was particularly curious to notice the differences in categories and results in different territories, as well as on different portals.

One of the things I also track during a promotion like this is what’s called the “halo”. Those are other sales triggered by the sale on the digital edition of the book. That can include other editions, like the audiobook and the print edition of The Crusader’s Bride. It also can include linked books. In this case, I’m watching the sales for The Crusader’s Heart and The Crusader’s Kiss, the next two books in the series, as well as pre-orders for The Crusader’s Handfast, which will be published in October. When I planned this promotion, I’d thought that The Crusader’s Vow would also be in pre-order, so I’ve lost an opportunity in moving out the publication date on that book. (But if it isn’t done, it isn’t done.) In the past, I’ve noticed that people often grab a copy of a free title from the same author during a sale, so I’m watching the downloads of The Beauty Bride, which remains free. (And yes, I have a lovely spreadsheet set up to track these results, which tallies everything up for me every day.)

Here’s a peek at the results for The Crusader’s Bride this morning:

At Amazon.com:
The Crusader's Bride at Amazon.com on October 3, 2016

I have some good company on those lists:
The Crusader's Bride on Amazon.com on October 3, 2016

The Crusader's Bride on Amazon.com on October 3, 2016

At Amazon.co.uk:
The Crusader's Bride at Amazon.co.uk on October 3, 2016Isn’t it interesting that the categories are different? Here’s my company in the UK:
The Crusader's Bride at Amazon UK on October 3, 2016The Crusader's Bride at Amazon UK on October 3, 2016At Amazon.ca, the categories are slightly different:
The Crusader's Bride at Amazon.ca on October 3, 2016The company is similar in the Medieval romance category in the Amazon Canada store, but quite different in Historical romance.
The Crusader's Bride at Amazon CA on October 3, 2016The Crusader's Bride at Amazon CA on October 3, 2016At Amazon.au:
The Crusader's Bride at Amazon.au on October 3. 2016At Barnes and Noble, The Crusader’s Bride is #8 on the overall romance list:
The Crusader's Bride at Barnes & Noble on October 3, 2016The Crusader's Bride at Apple on October 3, 2016

And at Apple, The Crusader’s Bride is #2 on the bestselling historica romance list. Look at the other books – I’m with Hannah Howell and Heather Grothaus here, just as at Amazon US and CA.

THANK YOU to everyone who picked up a copy of Gaston and Ysmaine’s story yesterday and for giving me such an exciting morning of results. The book will be discounted only until October 7, so be sure to grab your copy and join the adventure now!

The Rogue on the Charts

The Rogue, book #1 of the Rogues of Ravensmuir trilogy of Scottish medieval romances by Claire DelacroixThe Rogue is on sale this week through the end of the month, and yesterday, it was advertised in BookBub.

This is a medieval romance that’s a bit gothic, and it’s one of my personal favorites. I always get excited when Merlyn and Ysabella find some new readers. The Rogue is also the first book in my Rogues of Ravensmuir trilogy, and is the first introduction to the family that we follow through the Jewels of Kinfairlie trilogy and the True Love Brides series. We’ll see them again in the Brides of Inverfyre. The Rogue also available in audio, narrated by Ashley Klanac.

This morning, The Rogue is on the charts!

At Amazon US, it’s #277 overall in the Kindle store, #2 in Medieval romance and #3 in Scottish romance:
The Rogue at Amazon US on July 23, 2016

The Rogue, book #1 of the Rogues of Ravensmuir trilogy of medieval Scottish romances by Claire Delacroix

At Amazon UK, it’s #1288 overall in the Kindle store, and #4 in Medieval romance:

The Rogue at Amazon UK July 23, 2016

At Amazon CA, it’s #62 overall in the Kindle store (wow! In the top 100!) and #1 in both Medieval romance and Scottish romance:

The Rogue at Amazon CA July 23, 2016

The Rogue, book #1 of the Rogues of Ravensmuir trilogy of medieval Scottish romances by Claire Delacroix

At Amazon AU, it’s #170 overall in the Kindle store and #6 in Historical romance:

The Rogue at Amazon AU July 23, 2016
At Kobo, it’s #7 in Historical fiction, #2 in Historical romance and #33 in Romance overall:

The Rogue at Kobo July 23, 2016

Thanks to everyone who bought a copy of Merlyn and Ysabella’s book yesterday. I hope you enjoy it. If you didn’t grab your copy yet, The Rogue is on sale through the end of July. Don’t miss out!

The Rogue, book #1 of the Rogues of Ravensmuir trilogy of medieval Scottish romances by Claire Delacroix

The Frost Maiden’s Kiss!

The Frost Maiden's Kiss, a medieval romance and third book in the True Love Brides series by Claire Delacroix Right now, my medieval Scottish romance, The Frost Maiden’s Kiss, is on sale for just 99 cents. Yesterday, my BookBub ad ran for this promotion and this morning’s results are just lovely.

First of all, at Amazon US, Malcolm and Catriona’s book is #66 overall in the paid store, plus #1 in both Scottish romance and in medieval romance.

The Frost Maiden's Kiss at Amazon US June 20, 2016

At Amazon.ca, The Frost Maiden’s Kiss is #18 overall in the paid store, plus #1 in both Scottish romance and medieval romance.

The Frost Maiden's Kiss at Amazon.ca on June 20, 2016

At Amazon.co.uk, The Frost Maiden’s Kiss is #684 overall in the paid store, #1 in medieval romance and #2 in Scottish romance.

The Frost Maiden's Kiss at Amazon.co.uk on June 20, 2016

At Barnes & Noble, The Frost Maiden’s Kiss is #9 overall in the Nook store!

Top 100 titles in the Nook StoreThe Frost Maiden's Kiss at B&N June 20, 2016

At KOBO, The Frost Maiden’s Kiss is #1 in Historical Romance, #8 in Romance and #3 in Paranormal Romance.

Screen Shot 2016-06-20 at 9.22.42 AM

At iBooks, The Frost Maiden’s Kiss is #10 on the Romance list, and #1 on the Historical Romance list.
The Frost Maiden's Kiss at iBooks June 20, 2016  The Frost Maiden's Kiss at iBooks Jun 20, 2016

Wow! Thanks to everyone who picked up a copy of The Frost Maiden’s Kiss yesterday. I hope you enjoy Malcolm and Catriona’s story. If you haven’t gotten a copy yet, The Frost Maiden’s Kiss will be on sale for another week – there’s still time!

And remember that if you want to start at the beginning of the stories about the siblings at Kinfairlie, The Beauty Bride, book #1 of The Jewels of Kinfairlie trilogy, is free at most online portals.

BookBub Author Profiles

BookBub has added author profiles to their website. You can follow authors here, just as can follow authors at Amazon, and I assume BookBub will notify you when those authors have a book on sale. I’m hoping that this service evolves so that they’ll also notify readers of new releases, but we’ll see.

Here’s what it looks like:

Claire Delacroix's BookBub Author ProfileFor the moment, it displays an author picture, bio and list of books in alphabetical order. (I’d rather organize them by series, but I’m fussy like that!) When I grabbed this screen shot, I had added some books, so there’s a default cover displayed for The Damsel. I hope that’s updated by now. For the moment, they don’t divide the profiles by author brand, so I chose to have mine be for Claire Delacroix. I run more BookBub ads with those titles.

Just for comparison, here’s my Claire Delacroix author page at Amazon.com. I left the explanation open on the Follow button:
Claire Delacroix author profile at Amazon.comHere’s the link to my BB profile for Claire Delacroix.

Here’s the link to my Amazon.com profile for Claire Delacroix.

Is this a feature that you’ll use at either site? At both? Tell me which and why!