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My Experience with KDP Select
This week, we’ve been talking about the strategy of taking a book free to increase its visibility and subsequently its sales. Today, I’m going to talk about the Amazon program KDP Select which is how I took my book, THE COUNTESS, free. First a little background. Twelve to eighteen months ago, a number of authors…
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The Challenges of “Free”
Yesterday, we talked about the strategy of making a book free and how/why that strategy can make the book sell better. There are, of course, some issues and considerations about making books free. 1. The idea that all books should be free. This is a notion that has strong currency in some circles, and obviously…
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Why “Free” Works
Last Friday, I promised to explain the marketing strategy being used by so many indie authors of making books free for a limited period of time. To many, it seems counter-intuitive that giving books away could help to sell books immediately afterward, but it actually does. There are two reasons why “free” works. The first…
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Flummoxed
Isn’t that a great word? I’ve always wanted to use it, and now would be the time. I have a group of letters in my in-box (both the real one and the virtual one) from aspiring writers, asking for advice. The letters are sitting there unanswered, because I don’t know what to say. Once upon…
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Keeping the Faith
One of the things that is very frustrating as a writer is having a publisher lose interest in books in a linked series before that series is completed. From a financial perspective, it’s easy to understand why publishers do this. They have bought and launched a series, but sales aren’t as good as they had…