A new year is always an excellent opportunity to review. I took some time off in December because I felt due for a break. During that time, I thought about what was working for me—in terms of writing, publishing, and life in general—and what wasn’t working so well. From that, I made a plan for the new year. Some things are new and some are changing.
• My main goal for 2019 is to add time into my publication schedule. This will reduce my stress. 🙂 Once upon a time, when I was traditionally published, my books had to be delivered to the publisher one year in advance of publication. The editorial process consumed the next eight months or so, then the book was formatted, packaged and ready to go by 90 days before publication. Paper editions were printed and shipped, and digital editions were uploaded to the portals. Although I’ll never have that prolonged of an editorial process again, my goal is to have each book uploaded 90 days before publication. It will probably take me most of this year to catch up and achieve that. This will be pretty much invisible to you, but it’s a huge change for me.
Right now, my only pre-order is for Bad Case of Loving You, which is coming out in March. Job #1 is to get that book file ready and uploaded.
• I’ll also be closing my online store. I’ve had the store for four (maybe five) years. When I opened it, there were few options for authors to sell their work directly, but gradually other services have added functionality. I don’t need a second storefront because my websites are essentially storefronts. You’ll still be able to buy directly from me, but the new buy links will look like this one, on the Champions of St. Euphemia Boxed Set page – the prices will be in US dollars, the transaction will be managed by Paypal, and the ebooks will continue to be delivered by BookFunnel.
• I’ll be running fewer free and 99-cent price promotions
Scheduling and managing promotions is a job in itself, and the tail or halo (the sales that result from people buying the other linked books) from those promotions is much shorter than it used to be. I think this is because the ebook market is maturing. Those specials were great for people who had just bought their first e-reader, but have become a less reliable way of ensuring discoverability. Right now, Simply Irresistible is free so is The Beauty Bride. That may change. I have my sights set on creating more front-list instead of marketing back-list.
• I’ll be doing MORE writing (YAY!)
This market skews in favor of frequent publication. I want to focus more on writing and publishing new content in 2019. (2018 was the year of republishing Dragonfire; 2017 was the year of republishing the Bride Quest.) I’m excited about adding to my existing story worlds and creating some new ones.
• I’ll be offering exclusive discounts to newsletter subscribers
I’ve had good luck with this mechanism in the past so it’s a strategy to keep. These sales will be promoted to my newsletter subscribers instead of to the world at large. If you haven’t subscribed to one of my lists, you might want to do that. I only send newsletters when I have a sale or a new release to announce. I’d also like to make some new content available exclusively to subscribers this year, too, and you’ll find out about that in my newsletters. My newsletters are:
If you don’t like to subscribe to newsletters, you could also follow my blogs:
• DeborahCooke.com/blog is mostly about my contemporary romances
• DragonfireNovels.com/blog is for my Dragonfire series
• DragonsofIncendium.com/blog is for that PNR series
• Delacroix.net/blog is for my historical romances
You can also follow me at Amazon and BookBub to receive new release announcements from those portals. Be aware that Amazon doesn’t always send new release announcements on (or even that close to) the publication date. Sometimes they don’t send them at all. Also, BookBub now offers a new release announcement that authors have to pay for, so I’m not sure if their free version will be retired.
• I’ll be creating more free guided tours
These are newsletter automations that take subscribers through the works set in one of my fictional realms. Each week, subscribers get a newsletter featuring the next book set in that world, along with a peek behind the scenes and some notes about my research. There are special offers in these tours, too. I like these tours as they’re fun ways to integrate my research and Pinterest boards, then share that with you.
Right now, there’s a virtual tour available for Ravensmuir and Kinfairlie medieval romances. I’ll be adding new ones in 2019 for the Champions of St. Euphemia, the Sayerne medieval romances Rogues & Angels and the Dragonfire Novels. You can sign up for any (or all! LOL) of these now: the Ravensmuir one will start right away and the others will launch when I have them compiled. Your email will just be saved until then.
Phew! That’s my plan for 2019!
Where do we stand right now?
I didn’t stop working completely in December, but I certainly wrote less. This means that Chynna’s story, Under the Mistletoe, wasn’t written and published in December. On the other hand, I felt more like revising than writing, so I’ve been updating One Knight’s Return to prepare it for publication. It’ll be out in April and there will be pre-order links soon.
Right now, I’m working on the Dragonfire companion, Here Be Dragons, which will be published as soon as it’s done, and Theo’s book, Bad Case of Loving You, which will be published in March. I expect to fit Chynna’s book in there, too. (The timeline entangles with Theo’s book, so that isn’t as crazy a plan as it might seem.)
After that, well, I have a bunch of ideas. 🙂 I’ll be at a bit of a crossroads as many series will be finished up. The Dragons of Incendium series is enrolled in Kindle Unlimited, and the rest of the series will be published there, too. Wyvern’s Wizard is next in that series, which is Peri and Nero’s book. I expect the next few books in that series to entangle a bit as the sisters set out on their quests. DragonFate is high on my list, but again, I want it all written before I launch the first book. There will be more Coxwell books – I think Annette is next – and more medievals – I’d like to publish the third Rogues & Angels book this year as well as The Stolen Bride, the third Brides of Inverfyre book.
I’m excited to dive into 2019. Do you have plans for 2019?