Buying Signed Copies

Addicted to Love, a contemporary romance by Deborah CookeSince closing my online store, I’ve been looking for a way to sell signed print books and ebooks directly to you. Today’s solution is for signed print books. I’m using a feature called Simple Payments, which lets me set up Paypal buttons on this site. It’s pretty easy to use, but it doesn’t include a shipping calculator. :-/ So, I’ve made a guess at postage on each item, and guessed high.

You’ll find buttons to buy signed books directly on the series pages for Flatiron Five and Secret Heart Ink, as well as for the individual F5 titles and Christmas with the Coxwells. You’ll also find one on the Dragons of Incendium page, and a few of them on Claire Delacroix’s Knights page. Of course, there are also buttons on the Dragonfire page for the whole series in paperback or hardcover.

Going to the Chapel, a short story and #5 in the Flatiron Five series by Deborah CookeLet me know what you thnk about this, or if there are any obvious omissions. I have many (MANY!) more print books, but this seemed like a good start.

Copies of Wyvern’s Prince

They’re here and they’re beautiful!

Wyvern's Prince in Print, book #2 of the Dragons of Incendium series of paranormal romances by Deborah Cooke

Once, in the Kingdom of Incendium, there were twelve princesses of the realm, each a dragon shifter. Each fiery and passionate. Each possessed of an appetite for pleasure that only her destined mate can satisfy. Twelve men are expected in Incendium, each with special powers of his own, each with the gift to claim one dragon princess’s heart forever.

Engaged to Prince Urbanus of Regalia, Gemma knows that her fiancé ordered the assassination of her best friend—but has been told that he’s her HeartKeeper. Caught between her destiny and her moral duty, she decides to take vengeance upon Urbanus after the wedding night. Gemma’s not counting on more dark revelations about Urbanus, much less his beguiling charm. Alone in his palace, Gemma can only rely upon herself to ensure her survival—or can she trust the mysterious stranger who pledges to aid her, for reasons unknown?


Wyvern’s Prince is available in a digital edition as well as a print edition exclusive to Amazon, Createspace—you can also order a signed print copy from my online store.

Download a free sample from my online store in EPUB or MOBI.

Buy Wyvern’s Prince at these portals:

Buy Signed Print Copy from Deborah's online store Buy at Amazon US Buy at iBooks Buy at Createspace Buy at Barnes & Noble Buy at GooglePlay Buy at All Romance eBooks Buy at Kobo Buy at Amazon CA Buy at Amazon UK Buy at Amazon DE

At the Store

I’ve decided to scale back my online store and ultimately dismantle it. It was an experiment and a learning experience, and one which I began almost a year ago. It’s time to look at the data and make conclusions, then apply them.

What did I learn?

1. My readers don’t tend to buy digital content directly from me.
This might be because readers prefer to shop at a specific retailer, in order to have a record of what they’ve bought before. It might be because they don’t know how to sideload content onto their e-reader. (The number of times many people download individual free samples hints at this.) It might be because my store doesn’t have one-click buying, or a wishlist, or reviews, or who knows what other features.

I’ve also heard that readers think buying directly from the author should save them money—unfortunately, that’s not possible to do, because several online retailers require that the list price for any product has to be the same as at all other retailers or lower. That means my store can’t undercut my partners’ prices.

2. My readers like to download free content from me.
The store has proven to be a good mechanism for distributing samples of upcoming books, for example, and I could see that it might be good for bonus content. OTOH, there might be better options, if taking money isn’t an issue.

3. Free content and larger samples lead to sales.
The conversion rate (that’s what we call it when a reader buys a book after reading, for example, a sample for free, or buys book #2 after getting book #1 for free) is really good on those longer excerpts from upcoming books. OTOH, both iBooks and Kobo offer the option of my uploading those samples on their site, so readers don’t have to leave their online store to get them. I’ve done that for The Crusader’s Heart, and will continue to do so for upcoming titles. I suspect other retailers will add the same functionality, which means readers can stay in the shopping environment which they prefer.

4. Sales taxes are a pain.
Actually, they’re a nightmare. The sales tax on digital books, which changes by territory, is a huge complication and one I can live without. I’m actually very happy that so few readers bought books directly from me because it saved me a lot of bookkeeping. 🙂

5. My readers like to buy signed print copies of my books directly from me.
This is good to know – plus it’s fun to pack parcels for readers. (My assistant likes to hide temporary tattoos and signed bookplates between the book pages, for example, so they can be discovered while reading.) The sales volumes aren’t epic, though—bookplates work pretty much as well, and are cheaper to mail. Also I’m doing more reader events, so readers will be able to buy directly from me, in person. (That has to be even better, right?)

6. Postage rates are another nightmare.
Without a postage calculator integrated into the site – which looks up the rate, based on weight, origin and destination – there’s been a ton of fiddling to do. The site lets you set a flat rate for domestic or international postage, but that rate isn’t flat at the post office, even with the same weight and size of package. It’s also set per order, so the site adds the same amount whether the customer buys a single mass market paperback or five print-on-demand trade paperbacks (which weigh a lot.) My assistant looks ready to bite me when we get a print order because we either have to make a refund or ask the reader for another payment. I won’t be doing this anymore.

Instead, whenever I’m going to appear at a booksigning, there will be a pre-order form for my books so you can order, pay in advance (or know how much cash to bring), and just pick them up at the show. There will be special pricing, too, because that’s clearly popular. Readers can also request signed bookplates from me to put in books purchased elsewhere. These are always free.

For now, the store is there, but there’s pretty much only free content available for download, mostly samples of upcoming titles and family trees. I’m looking for another way to deliver that content to you and might just put it on the site here. That’s where the family trees resided in the first place and it worked well enough. The store costs me a monthly fee (because I use a premium theme) and another to accept Paypal but I don’t need either for free content. It’ll be shut down, probably by the end of October, so you can get your sample chapters of The Crusader’s Heart before it’s published. There are, of course, storefront options that have postage and sales tax calculators, but they’re more expensive applications. I wanted to see how my readers shopped before making the investment. Given these results, I won’t be making that commitment.

Thanks for experimenting with me!

Do you have any strong feelings, good or bad, about buying books directly from authors, about author bookstores in general or my bookstore in particular? If you’re an author with an online bookstore, have you seen similar results or different ones? Let me know in the comments below!