Newsletter Series Lists

I’ve recently been exploring automated email sequences. This means that when you do something, my newsletter service automatically does something in response.

Subscribe4If, for example, you subscribe to my Knights, Dragons & Heroes monthly newsletter today, you’ll receive a sequence of four emails introducing you to me and my books. They’re spaced out, so you get one a week, and each one has a featured topic. You’ll be pointed in the direction of free reads, and my various series will be explained. You’ll also learn in the sequence about the free resources available to you (like family trees) and where to find me on social media. Finally, you’ll receive special offers to buy books directly from me in my online store. I think this is pretty nifty. Once it’s set up, the sequence launches each time (and any time) someone new subscribes to my monthly newsletter. (If you haven’t done that yet, you can subscribe right here and see this sequence for yourself!)

Once this was set up (in October), I started to think about how else I could use this feature. One of the challenging things for me is staying on top of all the things I want to read. I thought it might be useful to you to hear specifically about the series you’re following, instead of looking for updates on those books in my monthly newsletter. So, I started some subsidiary lists, each one featuring a single series.

These lists are separate from my monthly mailing list. You can belong to any combination of the lists—all of them, one of them, some of them—whatever works best for you. Not only will a new message be delivered to you when there’s a new release in the series, but you’ll get discount codes for shopping in my online store and buying directly from me.

Originally, these were set up through my online store: anyone who downloaded a sample or bought a book directly from me was added to the list. Since you might want to subscribe to one of these lists without buying a book directly from me in my online store, I’m adding sign-up links. I’d suggest that you try one first, instead of subscribing to them all, just to see if you like it.

Wyvern's Mate, book #1 in the Dragons of Incendium series of paranormal romances by Deborah CookeThe first automated series list I set up was for the Dragons of Incendium series of paranormal romances. If you download a sample or buy any of the books from me in my online store, you’re added to this list. It’s a growing sequence, in that each time a new title in the series is released, a new message is added to the sequence. Right now, there are three messages—one about Wyvern’s Mate and Nero’s Dream, one about Wyvern’s Prince and Arista’s Legacy, and one about Wyvern’s Warrior. The next message will be added when Kraw’s Secret is available.

Subscribe to the Dragons of Incendium series list.

Addicted to Love, a contemporary romance by Deborah CookeMy second list was set up for Flatiron Five series of contemporary romances and romantic comedies. This one has only one message right now, because only the first book (Simply Irresistible) has been published. There will be another message added when Addicted to Love is available for pre-order.

Subscribe to the Flatiron Five series list.

These two series are in progress, so once you’ve received the messages about all the books currently available, you’ll be in a waiting mode for the next release and the next message.

What about completed series? Recently, I set up a single-message campaign, which is being delivered to anyone who downloaded or bought any of the Champions of St. Euphemia books in my online store. I wanted to make sure that no one who is already reading the series missed the upcoming publication of The Crusader’s Vow. I thought this was a pretty nifty way to remind people that the series will soon be complete.

Now, I’m planning dedicated series newsletters for series that are complete, with all titles available.

Tomorrow, I’ll tell you about the first one of those, a new newsletter for my historical romances which you can join right away.

 

New Series Mailing Lists

I’ve been creating some new automated sequences in my mailing list.

Addicted to Love, a contemporary romance by Deborah CookeDon’t worry if you don’t know what that means. Two months ago, I didn’t know either. This is a pretty cool thing. An automated sequence is a series of emails that are set up to be delivered in order, and are triggered by some action. My first automations were added in November and are “onboarding” sequences. These two automations welcome new subscribers to my newsletter with a series of four emails. The emails talk about my books and series, tell where to find me on social media, etc. An onboarding sequence familiarizes new subscribers to bring them onboard. It’s an “automation” because once it’s set up, it just rolls. It doesn’t matter when someone subscribes to the list, their email is added to the onboarding sequence whenever they do subscribe. Twenty-four hours later, they’ll get the first email. The second, third and fourth are delivered at seven day intervals, then those new subscribers are added to my main newsletter list. There are two different sequences which are slightly different based upon what link the new subscriber uses to sign up for the list.

How cool is that?

Wyvern's Warrior, #3 in the Dragons of Incendium series of paranormal romances by Deborah CookeWell, it gets even better. Once I had my feet wet, so to speak, I decided to add some sequences for people who shop in my online store, to follow up on their purchases. I’ve been trying to figure out how to make this work for a while – the store has the ability to follow up, but allows a single follow-up for all purchases and products. I wanted the follow-up to be specific to whatever the customer downloaded. If, for example, you download the sample of Wyvern’s Warrior, it makes sense that you’ll be most interested in the full book of Wyvern’s Warrior. The Selz people helped me to figure out a way to do that, by using a new integration with a service called Zapier.

Now, I can set a specific sequence to trigger on any product. Ha! I’ve grouped the products into series and created new mailing lists for each series of books. The idea here is that you might not want to read all my news every month to learn what you want to know. You might not even want to read all my paranormal romance news. You might just want to know when the next Dragons of Incendium story is available—either for you to download a sample or for you to buy.

The Crusader's Bride, a medieval romance by Claire DelacroixAnd here’s the super-cool bit—you might even be interested in getting it on sale. One of the wonderful things I can do in my online store is create a discount and offer it to specific people. The discount is targeted, rather than being available to everyone who shops at Amazon, for example. On these series lists, subscribers are being offered discounts on the books in the series, either in digital or in print editions. It stands to reason that the subscribers on the list might be interested, since the only way to get on one of the lists is to download a sample from that series or buy one of the books in my online store.

If you’ve downloaded samples for Flatiron Five or the Dragons of Incendium series, you’ve probably received at least the beginning of one of these automated sequences already. I’ll be adding more series lists in the new year – next will be the Champions of St. Euphemia.

If you want to be added to the series newsletter lists, all you need to do is download a free sample of one of the included books. You can find all the book samples in my online store right here.

If you have any troubles with the sequence, suggestions for improvement or comments about it, please let me know!